Museum of the Rockies invites all people to discover natural science and cultural history. The museum’s exhibits, collections, programs, and research create a community resource that brings the world to Montana and shares the Northern Rockies with the world.

Museum of the Rockies is remarkable in several key aspects ensuring a quality visitor experience.

1. Paleontological Collections: The museum's extensive collection of dinosaur fossils, including one of the largest and most important in the United States, is a major draw for visitors. The museum houses rare and significant specimens that provide valuable insights into the prehistoric world and contribute to scientific research.

2. Research and Education: Museum of the Rockies is not only a museum but also an active research institution. Its commitment to scientific research and collaboration with academic institutions enhances its credibility and attracts scholars and researchers. The museum's educational programs cater to diverse audiences and offer engaging experiences that promote learning and discovery.

3. Taylor Planetarium: The presence of a state-of-the-art planetarium within the museum adds to its appeal. The Taylor Planetarium offers immersive shows that explore the wonders of the universe, enhancing visitors' understanding and appreciation of astronomy and space exploration.

4. Regional Focus: Being located in the Northern Rocky Mountain region, the museum's exhibits and programs often highlight the unique natural and cultural history of the area. This regional focus allows visitors to connect with the local environment, wildlife, and indigenous cultures, fostering a sense of place and deepening their understanding of the region's heritage.

5. Quality Exhibits and Engaging Experiences: Museum of the Rockies is known for its high-quality special and primary exhibits, some featuring life-sized dinosaur mounts (comprised of real fossils or replicas), interactive displays, and engaging storytelling techniques. These exhibits captivate visitors of all ages, providing an immersive and educational experience.

6. Community Engagement: The museum actively engages with the local community, offering programs and events that cater to the interests and needs of residents. Its outreach efforts ensure that the museum is not only a tourist destination but also a valuable resource for the community and region it serves.

The combination of its paleontological collections, commitment to research and education, Taylor Planetarium, regional focus, quality exhibits, and community engagement contribute to the "it factor" that makes Museum of the Rockies a standout institution in the field of natural history museums.