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Proposed tariff increases threaten affordable jewelry, says Pandora CEO
Proposed tariff increases threaten affordable jewelry, says Pandora CEO
Proposed tariff increases threaten affordable jewelry, says Pandora CEO

Published on: 05/07/2025

Description

This coming Mother’s Day may be your last chance to gift jewelry tariff-free. The jewelry brand Pandora, known for its charm bracelets, warned that proposed tariff hikes could raise prices on affordable jewelry across the board.

Pandora is heavily dependent on manufacturing in Thailand, Vietnam, India, and China. Its CEO, Alexander Lacik, told CNBC that current 10% levies on U.S. imports were manageable, but if tariffs revert to President Donald Trump’s reciprocal rates, ranging from 26% to 46%, that would be a game changer for the industry.

“Most jewelers that are in the price segment where we operate, they all import from somewhere in Asia. So you could have an argument: if these tariffs remain, then it’s going to be more expensive for everybody that plays,” Lacik said. “Therefore we should expect that the consumer pricing will see some change to it."

The president announced a 90-day pause for most countries except China. It’s unclear what rates countries will face once that pause is lifted in early July.

RELATED STORY | 'A wearable investment:' Jewelers and shoppers react to record-high gold prices

That is partially why Lacik was unable to put an exact number on potential price increases for consumers.

“We can all speculate: is it going to be the 34% or 40%,” he said. “We’ve done a number of different scenarios. But we don’t operate in isolation, so we need to see a little bit what the rest of the industry does.”

While President Trump has stated that tariffs would help bring manufacturing jobs to the U.S., Lacik told CNBC his company is not interested in expanding manufacturing domestically, adding that prices would be dramatically higher if it shifted manufacturing to the U.S.

“I employ up to 15,000 craftspeople in Thailand,” he told CNBC. “I can’t find that amount of talent that actually has this craft experience in the U.S. So it’s actually not so much a matter of cost to begin with; it’s about having skilled people who can actually craft the jewelry.”

RELATED STORY | White House downplays signs of economic turmoil after report of shrinking GDP

News Source : https://www.kbzk.com/politics/economy/proposed-tariff-increases-threaten-affordable-jewelry-says-pandora-ceo

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